Ordinary Food. Better Ideas.
No Ordinary Food exists for one simple reason: everyday food should taste brilliant without making everyday cooking complicated.
It Started With A Simple Question.
Why does making properly tasty everyday food so often involve measuring spices, preparing marinades, waiting around and then cleaning half the kitchen?
We thought there had to be a smarter way.
That idea became Flavour Sheets: a simple product designed to take the faff out of seasoning food. Place. Wrap. Cook. Great flavour, without turning dinner into a project.
Christopher Foster
Christopher Foster is an entrepreneur with a background in consumer products, ecommerce, retail and building brands around ideas that solve real everyday problems.
Rather than starting with what already exists, Christopher tends to start with a simple question: could this be easier, smarter or simply better?
No Ordinary Food grew from exactly that way of thinking. The aim was not to create another seasoning brand. It was to rethink the way seasoning itself could work and create something genuinely useful for busy everyday cooking.
Flavour Sheets are the first step in that journey: a deceptively simple idea designed to make great-tasting food easier, quicker and considerably less messy.
What We Believe.
Great Food Should Be Easy.
Convenience should not mean boring. We want to make everyday cooking quicker without taking the enjoyment out of eating.
Less Faff. More Flavour.
No complicated prep. No measuring out half the spice cupboard. No unnecessary mess. Just clever products that make dinner easier.
Ordinary Can Be Better.
The meals we eat most often deserve just as much attention as the special ones. Sometimes a small idea can completely change the everyday.
Flavour Sheets Are Just The Beginning.
No Ordinary Food is being built around clever ideas that remove unnecessary effort from everyday cooking while keeping the thing that matters most: great flavour. Flavour Sheets are our first product, but certainly not our last.